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Kyriakos Griveas: Online reputation is not about a bad review or report. It is about how much quality content about you is out there

Posted by Kyriakos Griveas on February 23, 2015 at 9:53am 0 Comments

In the modern digital era bad reviews, posts or articles published online relating to your business, your products, your practice, your hotel or yourselves always cause stress since they can seriously damage your business or your personal image. In the past a bad report in a conventional newspaper or TV would be there for a day but it wouldn’t be long before it was forgotten. In the google era, search results are easily accessible and available almost for ever, continuing to…


Kyriakos Griveas: Online Credible content in Healthcare is urgently needed

Posted by Kyriakos Griveas on February 23, 2015 at 9:30am 0 Comments

The internet has extended the influence of healthcare content far beyond hospitals and universities. Academics and practitioners were considered in the past as the most credible sources of health information and advice, and it is commonly accepted that the information that patients find online is often inadequate for their individual needs and commonly comes from unreliable and untrusted sources. This reality, coupled with the fact that a percentage of consumers…


Kyriakos Griveas: Are health awareness campaigns an efficient marketing tool for industry?

Posted by Kyriakos Griveas on February 23, 2015 at 9:30am 0 Comments

Public awareness campaigns are one of the most commonly used tools in communications in healthcare. It remains to be seen, however if they are powerful marketing tools or not. A lot of discussion and disagreement exists concerning the reliability of any measurable tangible results and the evaluation of the success or failure of an awareness campaign from the marketing perspective.

Over the years, public health campaigns have often been used as…


Kyriakos Griveas: The social networks in healthcare will become the new patients support groups

Posted by Kyriakos Griveas on February 23, 2015 at 9:30am 0 Comments

We are used to discussing social media in the context of their ability to feed the social networking and social approval needs of billions of people globally. Facebook alone averages 1.23 billion users. This enables social media to play a crucial role, and provides a unique opportunity, to improve people’s health.

Patients groups (often formulated as charities or associations) are extremely important in the healthcare sector, representing one of…


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