Measurement. It is often ranked by potential employers (PR agencies) as the most sought after skill a new hire should possess.
Students. Are you listening?
Christopher Bennett offers up a client side view of what you should be able to do in order to illustrate that you understand measurement. He writes from his "vantage point on the client side, I’d like to share some insights about what clients want from agencies on the measurement and evaluation…
Perhaps social media, which is handled best by PR, has a foot up on advertising during this weekend's Super Bowl. You decide.
AdWeek's Lauren Johnson explores "What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots Digital's premium placements look like a bargain compared to TV."
Lauren Johnson writes: how far does $4.5 million go in buying digital Big Game ads? To find out, Adweek asked a group of media buyers and experts, most of whom…
Ads in social media offer longer form and a great opportunity to tell a story. This South African ad for a distiller will tug at your heart with its story.
Published on Jan 30, 2014 ... The new Bell's TV commercial features a father whose intrepid spirit demonstrates just what it takes to be a true Man of Character.
To watch the making of…
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