MSLGroup: Storytelling for Brands
Creative storytellers for the Conversation Age
From MSLGroup: Why is storytelling important?
We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the years, how they help create shared purpose, and how telling a great story can help your brand grab attention. MSLGROUP: Creative storytellers for the Conversation Age.
Bodyform's Menstration Humor?
Yep. You read that correctly.
Brands often freeze up when criticized. Not Bodyform.
From AdWeek (from October 16, 2012): "A week ago, a man named Richard Neill posted a rant on Bodyform's Facebook wall, humorously calling out the brand for false advertising—saying his girlfriend doesn't have happy periods like those depicted in the ads, but instead becomes "the little girl from the exorcist with added venom and extra 360 degree head spin." The post has gotten more than 84,000 likes. Rather than ignore it, Bodyform one-upped Mr. Neill with the video below in which it pretends to fess up about its pathological lying. The clip is genius..." Watch and judge for yourself.
TEDTalk: Motivation ... What Works and ...
What So Many Consistently Fail to Do
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Started by Erica Naft in PR Research May 6.