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Why PR measurement is Broken, and How to Fix It

Measurement.   It is often ranked by potential employers (PR agencies) as the most sought after skill a new hire should possess.

Students.  Are you listening?

Christopher Bennett offers up a client side view of what you should be able to do in order to illustrate that you understand measurement.  He writes from his "vantage point on the client side, I’d like to share some insights about what clients want from agencies on the measurement and evaluation…

AdWeek Shows How $4.5M Spent for a Super Bowl Ad Might Perform Better in Social

Perhaps social media, which is handled best by PR, has a foot up on advertising during this weekend's Super Bowl.  You decide.

AdWeek's Lauren Johnson explores "What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots Digital's premium placements look like a bargain compared to TV."

Lauren Johnson writes: how far does $4.5 million go in buying digital Big Game ads? To find out, Adweek asked a group of media buyers and experts, most of whom…

Long Form Social Ad Takes Storytelling to a New Level

Ads in social media offer longer form and a great opportunity to tell a story. This South African ad for a distiller will tug at your heart with its story.

Published on Jan 30, 2014 ... The new Bell's TV commercial features a father whose intrepid spirit demonstrates just what it takes to be a true Man of Character.

To watch the making of…

PR News Jobs Feed

Associate Public Relations Manager - NY

SUMMARYLeads the implementation public relations initiatives in the US Northeast Region facilitating the desired messaging and communication of Gallo brands and products. Develops communication strategies ...

Marketing Communications NAFTA

DescriptionMarketing Communications NAFTABayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech polymer materials. As an innovation company, it sets ...

Digital Customer - Connected Patient Services - Consultant

Schedule: Full-time Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate ...

Director of Certified Financial Planning Programs

The University of Akron is seeking a full time temporary Director of Certified Financial Planning Programs for the Finance Department.Responsibilities Direct the development and full implementation of ...

Marketing Director

Direct Response Products (DRP)is a Marketing Company that produces and hosts sales events for new car franchise dealers across the country. It is headquartered in Atlanta, GA; but is established as a ...

Jobs in Social Media Analysis

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The Pixel PRactician

Posted by Cassandra Bishop on February 28, 2014 at 10:30pm 0 Comments

Repost: Non Profit Help

Posted by Rebecca DeLuca on February 5, 2014 at 9:34pm 0 Comments

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New Bell's South Africa TV Ad -- The Reader

The new Bell's TV commercial features a father whose intrepid spirit demonstrates just what it takes to be a true Man of Character. For more from Bell's Whis...
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